I know – I Act – I Stop (fighting corruption is everyone’s business)

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Anti-corruption campaignIn 2015 the ACTT tasked GCIS to work with partners in the development, implementation, monitoring and reporting on the anti-corruption campaign. This task included the development of a comprehensive communication strategy and plan to create awareness and educate the public about fraud and corruption.

GCIS drafted a content plan, messages and fact sheets, capacitating messengers to ensure partnerships and coherence in messaging about corruption.  A teaser campaign was also run on anti-corruption. Anti-corruption messages were also boosted on a vibrant social media which educated the public about roles and responsibilities in fighting corruption.

As a result of this campaign, 126 corruption cases were reported in 2017/2018 financial year and 254 in 2019/2020 financial year in the National Anti-Corruption Hotline. Officials from the Hotline have also commended the communication efforts as more informed reporting was received from the public.

The anti-corruption communication campaign has yielded positive results as more than 50% of South Africans reported seen or heard about it on the media.  Also, more stakeholders came on board and spoke out more openly against corruption in public engagements. 

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