Programme Director
   Members of the Executive Council   
   The Mayor of John Taolo Gaetsewe District Municipality, Councillor Benjamin   Gaobusiwe   
   The Mayor Joe Morolong Municipality, Councillor TL Seikaneng   
   Honourable councillors   
   Distinguished guests   
   Ladies and Gentlemen   
We are here today to officially announce the launch of the sanitary   towels/pads campaign in the Northern Cape Province that is primarily aimed to   restore the dignity and self esteem of our girl children and women.
   We are launching this campaign during the period of 16 Days of Activism on No   Violence against Women and Children with a greater resolve and determination   to mobilise all the people of our country to act against violence and abuse,   as well as to promote a healthy lifestyle for the girl child.   
   The sixteen days campaign focuses primarily on generating an increased   awareness of the negative impact of violence on women and children as well as   society as a whole.   
   Through the launch of the sanitary towel campaign we are complementing the   efforts to protect and promote the interests of the girl child. We are taking   the well-being of the girl child particularly seriously and to help needy   girls to go to school without worrying about their monthly cycle.   
   This initiative will equip the girls with an all round education which will   help them serve as role models and agents of change in their local   environments. It would also empower them and improve their status in their   individual families and communities.   
   Furthermore the campaign is targeted at the general public to raise awareness   and demand action, because we believe that it is not an individual female   problem but a societal matter.   
   Programme director, as a caring and people centred government under the   leadership of the African National Congress, we decided to take up the   challenge after we have learnt from the commendable initiatives undertaken by   the ANC Youth League, Young Communist League and the SABC to create a gender   responsive school environment.   
   According to a survey and report conducted on the girl child, a girl is   absent from school due to menses for 4 to 5 days in every 28 days (a month)   thereby losing three weeks of learning every school term. A key finding   pointed to something that no policy maker had previously identified.   
   During menstruation, girls refused to go to school because there were no   appropriate or adequate sanitation facilities. Because of the high cost of   sanitary towels, girls from poor families continue to use unhygienic sponges,   mattresses, tissue paper and even cotton– and most avoid school all together   during their menstrual period.   
   Along with the lost learning days, girls, not surprisingly, lose   self-confidence, and their chance of rising to the top of their class drops   further each month.   
   Programme director, the aim of the project is to reduce by 90% absenteeism   from school by providing sanitary towels to needy girls. Without the success   of this project, our Province and Country is unlikely to achieve Education   for All (EFA) Goals, Gender Parity by the year 2015 and the Millennium   Development Goals (MDGs).   
    
   This project must provide sanitary towels to thousands of girls in   various schools in the province, especially targeting our rural communities   who live miles away from shops and training the girls on how to use them.
   An important aspect of the campaign emphasized that young people want to be   given a chance because they have ideas, determination and energy to   accelerate effective action to reduce poverty and inequality. Further   emphasis is on the need to do more to meet the goals of youth friendly   services, especially to provide sexual and reproductive health information   and services for young people.   
   It is my belief that we will be able to take the sanitary towel campaign to   even higher levels from now onwards to provide the girls with an   uninterrupted education; encourage cleanliness, which would in turn promote   confidence and self esteem.   
   It is the priority of this government to bring more stakeholders into this   campaign so that we march together to ensure that our girl child achieves   complete freedom and enjoy fulfilling lives. No institution should be left   behind, including our media as a critical social partner.   
   This public launch will surely help to de-stigmatise the issue and assist   girls to break their silence on other sexual and reproductive health issues.   
   It is envisaged that this campaign will mentor schoolgirls on sexual   maturation and their rights, as well as helping demystify the use of sanitary   towels in communities that had previously refused to stock them in shops   
   I would also like to take this opportunity to express our sincere   appreciation to our partners SABC, ABSA, ANC Youth League and the Young   Communist League for their unwavering commitment to contribute towards the   success of this laudable campaign.   
   We would also like to encourage our partners in the private sector to join us   in our quest to make a difference in the lives of young girls and women who   are deprived and cannot afford sanitary towels.   
   Together, let us create a caring society that loves its women and children.   
   I thank you   

