Tomorrow, Western Cape Transport and Public Works will be briefing the media on the launch of the latest round of Crash Witness CCTV videos. When the campaign was launched in December 2011, it was South Africa’s first government viral campaign, and garnered nearly 400 000 views online.
The videos come from CCTV cameras located across the province and are not for sensitive viewers, or viewers under the age of 18.
The campaign is being launched on Safely Home’s website www.safelyhome.westerncape.gov.za.
The Minister will brief the media on the motivation behind the launch of this initiative, as well as emphasise the growing prevalence of pedestrian fatalities.
All media are invited and welcome to attend.
Venue: Ministry Boardroom, 8th Floor, 9 Dorp Street
Time: 15h00
Date: Wednesday, 5 September 2012
There will be opportunities for photographs and interviews.
Please indicate by way of e-mail if you wish to attend.
Media enquiries:
Siphesihle Dube
Media Liaison Officer
Tel: 021 483 8954
Cell: 084 233 3811
Fax: 021 483 2217
E-mail: Siphesihle.Dube@westerncape.gov.za
Minister Robin Carlisle and safely home launch latest Crash Witness videos
Province
