Media invitation

Members of the media are invited to an activation event for the Magnificent Fridays Campaign. Magnificent Fridays Campaign is an initiative of the Department of Sport and Recreation South Africa intended to galvanise the entire nation to stand behind their heroes and help them achieve their best in the respective international tournaments scheduled for 2011.

The tournaments are for cricket, netball and rugby. The tournaments for both cricket and rugby are world cups while that of netball is the world championships. The Department of Sport and Recreation will, together with provincial departments, be responsible for sport and recreation host events where “Magnificent Fridays Campaign” will be rolled out.

South African citizens are encouraged to wear the T-shirts/replica jerseys of the three national teams every Friday, to sing the National Anthem and to fly high the flag. The campaign will be rolled out in four phases. First phase focuses on the media and communities’ launches of the campaign; second phase focuses on supporting the cricket team; third phase on supporting the netball team and the last phase is on supporting the rugby team before and during their tournaments. Activities of “Magnificent Fridays” will, amongst others, include educating communities about the national symbols, singing of the national anthem, distributing the national flags and conducting identified sport clinics.

The Department of Arts and Culture supports this initiative and will fully participate to promote social cohesion and nation-building. We want to use this initiative to mobilise society towards greater levels of national pride and unity as experienced during the soccer World Cup in 2010. Ministers P Mashatile and F Mbalula as well as MEC L Maile will participate at the event (see programme).

Date: 28 January 2011
Venue: Jhb Park Station Food Court
Time: 06:00-09:00 (see attached programme)

Programme

Enquiries:
Mack Lewele
Cell: 012 441 3083
Tel: 082 450 5076