South African Government

Let's grow South Africa together

Tourism Month 2020

1 to 30 September






Tourism Month is celebrated annually in September, and provides a heightened month-long focus on the importance of the sector to the South African economy.

Tourism Month features themed activities that are aligned to the United Nations World Tourism Organisation’s (UNWTO) World Tourism Day Celebrations that take place annually on 27 September.

The 2020 theme is 'Tourism and Rural Development'. Upon researching the definition of Rural Tourism a number of definitions emerged but there was a common thread that defined rural tourism as the movement of people from their normal places of residence to a rural area for a minimum period of 24 hours and upward, for the sole purposes of leisure and pleasure.

The 2019 UNWTO theme for World Tourism Day is Tourism and jobs – a better future for all, which highlights the tourism sector’s vast capability to create jobs and therefore reduce the country’s unemployment rate.

South Africa has adapted the UNWTO theme, and remain confident that tourism will contribute to our country turning to positive economic growth desired by our government and also contribute to more jobs to its maximum potential.

Tourism authorities in the provinces:

Follow and participate in the conversation on Social Media with #TourismMonth2020

Advisories, speeches and statements

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