Tourism Month 2019

1 to 30 September


Tourism Month is celebrated annually in September, and provides a heightened month-long focus on the importance of the sector to the South African economy.

Tourism Month features themed activities that are aligned to the United Nations World Tourism Organisation’s (UNWTO) World Tourism Day Celebrations that take place annually on 27 September.

The 2019 UNWTO theme for World Tourism Day is Tourism and jobs – a better future for all, which highlights the tourism sector’s vast capability to create jobs and therefore reduce the country’s unemployment rate.

South Africa has adapted the UNWTO theme, and remain confident that tourism will contribute to our country turning to positive economic growth desired by our government and also contribute to more jobs to its maximum potential.

This year’s Tourism Month activities are hosted in collaboration with KwaZulu-Natal Province - Known as the Kingdom of the Zulu, a melting pot of African, European and Indian cultures. This province boasts two World Heritage Sites, the iSimangaliso Wetland Park and the majestic Ukhahlamba-Drakensberg Park.

#MeetSouthAfrica #DoTourism

Tourism authorities in the provinces:


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