Minister of Environmental Affairs and Tourism
16 April 2009
Tourism performing impressively in terms of arrivals growth and spend
"estimated 23,5 percent increase in foreign direct spend is especially
encouraging" says Minister of Environmental Affairs and Tourism, Marthinus van
Schalkwyk.
In the context of an extremely challenging global environment, South
Africa's tourism sector continues to impress, especially in terms of arrivals
growth and total foreign direct spend generated. However, provincial spread,
seasonality patterns and length of stay are areas which require attention.
This was the message from Marthinus van Schalkwyk, Minister of Environmental
Affairs and Tourism, at a media briefing today at the headquarters of South
African Tourism in Sandton. Visitor arrivals figures were announced earlier
this year. Today the Minister announced the figures for foreign direct spend
generated by tourism last year. He also revealed which of the key traveller
markets had maintained good growth, which had declined and which had remained
steady.
Minister Van Schalkwyk said he was encouraged by the industry's performance
last year and remained optimistic that South Africa would achieve its target of
10 million arrivals in 2010.
"The South African industry continued to perform well in spite of pressures
exerted by the global financial crisis that had seen growth in the global
industry shrink to 1,3 percent last year. South Africa had recorded 5,5 percent
arrivals growth over the period," the Minister said.
"I am especially encouraged by the fact that foreign direct spend in 2008
had grown by an estimated 23,5 percent, bringing the total revenue generated by
tourism to more than R356 billion since 2003," Minister Van Schalkwyk said.
A total of 9,591,828 foreigners visited South Africa last year compared to
9,090,881 in 2007. Regional and short haul tourists remained the largest and
most lucrative market for the South African industry, Ms Didi Moyle, acting CEO
of South African Tourism, said.
Arrivals from Africa grew seven per cent last year with Mozambique (13.2 per
cent), Angola (15,3 percent) and Swaziland (4,7 percent) continuing to show
strong growth. African land markets last year contributed an estimated R43,5
billion in total foreign direct spend to the economy.
The Americas region performed well with a 5,2 percent increase in 2008.
However, growth declined in the Asia and Australasia (-3,2 percent) and Europe
(-0,5 percent) regions.
In terms of the Tourism Growth Strategy (TGS), South African Tourism's
mandate is to: grow the number of visitors to South Africa; to encourage
visitors to stay for longer; to stimulate higher tourist spending; to encourage
tourism to the 'under visited' provinces in order to spread revenue more
widely; to ease seasonality patterns (that see high arrivals in summer and
depressed arrivals in winter); and to transform the industry so that
historically marginalised communities may enjoy the lucrative rewards of the
industry.
Minister Van Schalkwyk said the industry had done exceptionally well in some
TGS categories last year. However, seasonality, provincial spread and length of
stay remained areas which required attention.
Although length of stay had improved to 8,2 nights per visitor last year
(against 7,9 nights in 2007), the figure had only managed to reach its 2006
level. The overall length of stay has declined steadily since 2002, when it was
10,1 nights per visitor.
The number of provinces visited showed a slight decline from 1,3 provinces
in 2007 to 1,2 provinces in 2008. Six years ago tourists visited an average of
1,8 provinces.
In 2008, Gauteng and the Western Cape were the most popular provinces
visited (enjoying 32,3 percent and 26,9 percent of visitor nights
respectively). They also accounted for the bulk of expenditure on
accommodation. The third most popular province was KwaZulu-Natal with 10,7
percent of visitor nights. The most under visited province in the country last
year was the Northern Cape with 0,9 percent visitor nights.
Although air arrivals had shown a steady improvement in seasonality since
2003, there had been a slight worsening in total seasonal spread last year.
Seasonality indices were down .46 points year on year.
South Africa is set to host numerous global events including the Indian
Premier League, the ICC Champions Trophy, the British Lions Tour, the
Confederations Cup and the 2010 FIFA World Cup.
"These events will help the industry weather the global economic storm and
it gives us an opportunity to prove our global competitiveness. Our successful
hosting of these events will also entrench South Africa both as a capable and a
desirable leisure destination," the Minister said.
For further information contact:
Monde Mateza
SA Tourism
Tel: 011 214 2400
Cell: 084 607 5985
E-mail:monde@southafrica.net
Allison MacDonald
Tel: 011 895 3043
Cell: 082 771 2541
Email:allison.macdonald@fd.com
Issued by: Department of Environmental Affairs and Tourism
16 April 2009
