The theme of the day for the year 2017 is “Consumer rights in the digital age”.
World Consumer Rights Day (WCRD) was established in 1983 to promote the basic rights of consumers everywhere. Every year on 15 March, the global consumer movement unites around a common theme to deliver an exciting array of campaigning activities.
The date derives from the fact that on 15 March 1962, President John F Kennedy gave an address to the US congress in which he formally addressed the issue of consumer rights. He was the first world leader to do so, and the consumer movement now marks 15 March every year as a means of raising global awareness about consumer rights.
WCRD is an opportunity to promote the basic rights of all consumers, for demanding that those rights are respected and protected, and for protesting the market abuses and social injustices which undermine them.
More information on consumer service bodies is available on the website of Brand South Africa.